{"product_id":"zumverno-115-mr","title":"ZUMVERNO 115SP MR","description":"Powered by Shimano's BOOST CONCEPT lure technologies, the all-new Zumverno 115SP MR adds to the success of the Zumverno 95SP FB and expands Shimano's lineup of freshwater lures. The nose-down posture of Zumverno 115SP MR enhances live sonar return while the bill design imparts an erratic side-to-side darting action to mimic fleeing baitfish and helps deflect the lure off structure. Featuring Shimano's FLASH BOOST technology, the Zumverno emits an enticing flash during the retrieve and mimics a wounded baitfish — even on the pause. JET BOOST technology enhances the lure's casting range, increasing an angler's ability to cover more water. Shimano's SCALE BOOST technology leverages composite-pitch holograms to give the Zumverno lineup a realistic appearance, imitating lifelike baitfish patterns. The Zumverno is the preferred choice for forward-facing sonar fishing and excels at triggering suspended bass whether they are holding tight to cover or chasing baitfish in open water.","brand":"Shimano","offers":[{"title":"115mm-4 1\/2in \/ JALAPENO","offer_id":52746497589542,"sku":"ZUM115SPMRJ","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"115mm-4 1\/2in \/ ST CLOWN","offer_id":52746497622310,"sku":"ZUM115SPMRSTCL","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"115mm-4 1\/2in \/ S SMELT","offer_id":52746497655078,"sku":"ZUM115SPMRSS","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"115mm-4 1\/2in \/ MACCHIATO","offer_id":52746497687846,"sku":"ZUM115SPMRMAC","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"115mm-4 1\/2in \/ MATTE PERCH","offer_id":52746497720614,"sku":"ZUM115SPMRMP","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"115mm-4 1\/2in \/ HORNED MINNOW","offer_id":52746497753382,"sku":"ZUM115SPMRHRMN","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"115mm-4 1\/2in \/ WINTERGREEN","offer_id":52746497786150,"sku":"ZUM115SPMRWG","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"115mm-4 1\/2in \/ ST PURPLE","offer_id":52746497818918,"sku":"ZUM115SPMRSP","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"115mm-4 1\/2in \/ ST PROBLUE","offer_id":52746497851686,"sku":"ZUM115SPMRSTPR","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"115mm-4 1\/2in \/ OZ SHAD","offer_id":52746497884454,"sku":"ZUM115SPMROZS","price":34.99,"currency_code":"CAD","in_stock":true},{"title":"115mm-4 1\/2in \/ ST GHOST AYU","offer_id":52746497917222,"sku":"ZUM115SPMRSTGA","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/9743\/3638\/files\/ahhitssxsz0zp3ann9s6.jpg?v=1773348295","url":"https:\/\/fishshopcanada.shimano.com\/products\/zumverno-115-mr","provider":"Shimano Canada Fishing","version":"1.0","type":"link"}